Over the years, our founding partners have helped their clients to build brands and expand their presence across many of the fast-growing economies in Asia Pacific. And along the way, the partners have also won industry recognition for the work that they have done. Below is a selection of the case studies.
As a pioneer in the low cost carrier sector in Asia Pacific, this airline had grown rapidly and within the short space of just four years of operation, they were ready for an initial public offering (IPO).
An IN.FOM partner led the team that strategized and implemented an outreach program that successfully countered concerns of the airline’s ability to compete against more established airlines; assured potential investors of the airline’s ability to manage its costs and profitability despite the escalating oil prices which coincided with the timing of the IPO; and clearly articulated the vision of the airline’s founders to be the leading low cost carrier in Asia Pacific.
The campaign for this highly successful IPO was also awarded the Certificate of Excellence at the Asia Pacific Public Relations Awards held in Hong Kong.
The advent of the 21st century posed a significant challenge to this global leader for payments technology as any disruptions to its operations during the transition to Year 2000 could be very damaging not just from a financial standpoint, but also to its reputation.
As the communications lead for the company’s Year 2000 readiness program, this IN.FOM partner worked closely with team members of the Y2K Project Office to formulate a strategic communications plan to ensure full understanding of the possible impact of Y2K and manage expectations of key stakeholders, and to minimal brand impact during the transition.
Together with his team, he implemented a comprehensive year-long outreach program that included crisis/media training for appointed spokespersons; pre-Y2K media and member roadshows across the Asia Pacific; regular briefings to financial regulators, member banks and media; and regular updates to employees across the region.
As a result of the outreach program, the company was applauded for its proactive stance and strongly recognized as a thought leader in the preparation for Y2K.
This IN.FOM partner was tasked to work with the Marketing team of this company - more well-known as a leading networking and telecommunications equipment supplier - to launch its first mobile phone and position it as a strong new player in the Singapore mobile handset sector.
He developed a multi-phase communications plan that included a pre-launch product review program to generate interest amongst key media; create awareness of its capabilities in the handset segment; and build anticipation of its market entry into the consumer sector.
Due to the pre-launch outreach program, the launch event for the new handset attracted significant media interest and online chatter amongst netizens. The sales of the handset exceeded the company’s projections.
An IN.FOM partner was tasked to create a global-level campaign to build relationships with key media, analysts and social media influencers for a leading telecommunications service provider. This campaign will path the way for a consistent outreach to these influencers.
A influencer mapping campaign was created to link spokespeople to different media, analysts and social media influencers accordingly. A joint KPI matrix was created between agency, PR client and spokespeople to carry out the planned engagements.
Announcements and corporate milestones were mapped to this global campaign to ensure maximum effectiveness. Regular formal and informal engagements with influencers created greater mindshare for client.
Ultimately, the framework created clarity and focus for PR agencies across the key global markets to focus their PR resources in a more strategic manner.
Global networking brand was launching a new series of Ethernet switches in a market dominated by clear market leader.
On the drawing table, it became apparent that it was hard to differentiate client’s new products against market leaders and other industry players at the product specifications level. Clear competitive messaging was hence needed for the products to be successfully launched in Asia Pacific.
A messaging workshop was embarked in order to create clear differentiation of client’s new products against competitors. A set of competitive messages was created working integrated with marketing, sales and PR. At the end of the messaging project, messaging created was used to effect all levels of sales, marketing and PR activities across Asia Pacific.
This approach ensured a consistent message outreach in a competitive marketplace.
An award-winning PR campaign was created by IN.FOM founder to create market awareness of Singapore mobile Internet solutions provider locally and in the region. Campaign was centered on positioning the founder of company as a mobile Internet visionary in Singapore and Asia. Working collaboratively with marketing and sales, the PR campaign become an important function in successfully position the company to raise funds as well as close sales and partnership deals in the region.