What's IN.FOM?

IN.FOM is a communications agency created by practitioners who are passionate about the trade. Both founders of IN.FOM have spent years in large and networked PR agency environments.

We know that beyond the glitzy and shining global brands that we came from, the communications business is all about talents, and the passion for clients and delivering impactful results.

With IN.FOM, we are returning to the essence of the communications business by offering senior counsel and creative talents to a select group of enlightened clients.

Strategically based in Singapore, IN.FOM offers unparalleled insights and capabilities in delivering strategic and results-driven communications campaigns that are INtegrated, INventive and INspired, and to enable businesses to effect a positive Frame of Mind with target stakeholders in Asia Pacific’s vast emerging markets. 

Our focus is Asia

Home to some of the fastest-growing economies in the world, Asia Pacific has been consolidating its position for the last 10 years and the NEXT 10 years could be even more impressive.

With greater economic and political stability, the region is expected to take on a more dominant role on the world stage.

Our strategic base in Singapore

As a leading regional hub in Asia,Singaporeis well-placed to serve the fast-growing markets in the region. With its liberal business-friendly policies, it is also home to many multinationals seeking to expand its presence in Asia Pacific. 

As a result, Singapore is often seen as a hot bed for new communication technologies and channels, and along the way, it is also setting new benchmarks in conceptualizing and delivering some of the most creative communications programs in Asia Pacific.

It's all about talents; not fancy gadgets, Internet broadband and designer furniture.

Combined, our founders and consultants have more than 60 years of experience in PR, media and marcoms. We have fought at both trenches: consultancy and in-house environments. Some labeled us as battle-weary veterans; but we prefer to say we have been through a lot of nail-biting, back-slapping, high-five-ing fun.

Wong Voal Voal, Partner

Wong Voal Voal is a seasoned PR practitioner with more than 13 years of experience working with global and Asian brands. Voal was previously Hill & Knowlton's (H&K) Asia Pacific Technology Practice Director, where he steered the development of  H&K technology PR services and talent pool in the region. Voal plays an active role in providing public relations counsel to H&K's key technology accounts including HP, Sony Electronics, LG Electronics, Panasonic, Tata Communications, A*STAR, CA, 3Com and others. As a senior PR practitioner, he has worked directly with senior marketers and business managers in planning and executing regional communications and marketing campaigns. He has also worked directly with global and regional CEOs from MNCs such as Lexmark and Motorola on executive communication programs. A firm believer in growing PR beyond the traditional confines of media publicity, Voal has conducted workshops for marketers and business managers about the impact of PR on brands and companies. Voal was a pioneer graduate from the School of Communication Studies, Nanyang Technological University. He holds a Bachelor in Communication Studies with Second Class Honours (Upper Division), majoring in Public and Promotional Communications.

Mike Liew, Partner

Mike Liew is a seasoned communicator, with over 20 years' experience in the communications business. He has worked in Singapore, Malaysia and Indonesia as well as managed programmes that spanned the Asia Pacific. Prior to founding IN.FOM, Mike was a Managing Director for Burson-Marsteller in Singapore. Before that, he was the Managing Director at Upstream Asia (now known as Bite Communications), where he expanded the scope of the agency's services to its clients and led its development in Southeast Asia.  Prior to this, Mike held senior positions in Singapore and Jakarta at two international public relations agencies where he held general management as well as client servicing responsibilities. His clients have included Accenture, PUB, JP Morgan's Private and Investment Banks, VP Bank, Skype, eBay, Sony Ericsson, Bank Danamon, Sampoerna, Malaysia Airlines, Schlumberger, Siemens, Telkom, ING Insurance, and Airbus. A Malaysian, Mike has also chalked up experience in Kuala Lumpur working for clients such as Perwaja Steel, HP, Gateway Computers, Samsung, Hong Kong Trade Development Council and Meritus Hotels. In late 2004, Mike led the team that worked on the PR program for the highly successful IPO for AirAsia, which was awarded the Certificate of Excellence at the 2005 Asia Pacific Public Relations Awards. Mike has also worked on the client side, most notably with Visa, where he was responsible for the retail electronic payments network's Risk Management and Emerging Products Groups' communications in Asia Pacific. He was also the communications lead for Visa's Y2K transition program for the region. Throughout his career, Mike has taken the lead in managing issues and crisis for a variety of clients.  He is also actively involved in spokesperson training, and over the years, has trained senior executives from  Accenture, J.P.Morgan, HP, SAP, ING Insurance, Visa International, Conoco-Philips, AirAsia, CIMB and Bank Danamon.

Lien Xiu Wen, Consultant

Lien Xiu Wen is a consultant with years of experience in public relations and social media, where she has worked with a wide range of leading brands in the technology, lifestyle and entertainment industries locally and regionally. Prior to joining IN.FOM, Xiu Wen was an Account Manager in the Technology Practice with Hill & Knowlton (H&K) where she worked with leading brands including Tata Communications, LG Electronics, Sony Electronics, Sony Ericsson and Avocent. Her stint with H&K also saw her undertake global and regional roles, most notably with Tata Communications, where she led the PR coordination across six cities in four continents. Xiu Wen started her public relations career at a local boutique agency. She spearheaded the launch of SingTel mio TV's Season Pass launch in 2008 as well as managed publicity efforts for mio TV's Mandarin offerings. She was also part of the Tampines 1 PR team, managing media and blogger relations, which opened to much fanfare in 2009. She has also supported campaigns for the National Arts Council, Electronic Arts, Motion Pictures Association as well as the Tisch School of Arts (Singapore). Xiu Wen  graduated  with a Bachelor of Communication Studies (Honours) from the Wee Kim Wee School of Communication and Information at NTU, where she majored in Public and Promotional Communication.

In today’s connected and hyper-collaborative world, we are also cognizant of the need to work closely with other experts and specialists to ensure that we deliver the results that matter.  

To this end, we have linked-up with like-minded partners in Singapore and across the Asia Pacific to offer solutions that meet your needs.  

As we are network-neutral, we promise to bring the best partners across Asia with the right fit of talents and experience to work for you. 

These partners include creative agencies, social media experts, branding specialists, industry analysts/commentators, event organizers, media monitors, and independent public relations agencies in many Asia Pacific markets, including India, Korea, China, Australia, Vietnam, Indonesia, Malaysia and Philippines.

Working in IN.FOM is an adventure, where we explore new ideas and communications channels; ultimately taking risks built on a trusted environment. Our business and the work we produced need to be fun (even playful with our Nerf guns in the office and sunset beer at Stadium Walk) and rewarding. We are all about inspired minds co-creating inspired campaigns.

If the above resonate with you, then you may be the one we are looking for.

In return, we offer very attractive employee-centric benefits that include 4.5 days work week, profit sharing, notebook ownership, additional paid holidays after three years of service, and of course, highly-competitive salaries.

Interested?  Write in to ask@infom.asia with your CV, and let's talk!

Company We Keep

IN.FOM offers unparalleled insights and capabilities in delivering strategic and results-driven communications campaigns that are INtegrated, INventive and INspired, and to enable businesses to effect a positive Frame of Mind with target stakeholders in Asia Pacific’s vast emerging markets.

Most of our clients’ engagement with us can be classified as retainer or project basis. We are focused on delivering our strategic services to two main categories of clients:

1. Building trusted brands in Asia Pacific:
   We have experience in helping global and industry-leading companies create trust with stakeholders in vast emerging Asian markets
    
2. Growing the next global brands from Asia Pacific:
   We are passionate to help emerging brands in Asia become regional and global challengers

IN.FOM is a client-centric communications agency that strongly believe in senior-level direct relationships with clients in order to deliver quality work and results that matter. We also believe that strategic and results-driven campaigns stem from clear and logical processes developed in close partnership with clients.

That is why our partners will not only be providing senior level strategic counsel on an ongoing basis, but will also be involved in the day-to-day management of our clients’ communications programs to ensure that we are on the right track to deliver solutions and impactful results for our clients – right from the start.

We are also network-neutral.  This simply means that our clients’ interests take priority, and that they will always have access to the best experts and talents from different communications disciplines and geographies, as and when it is required.  This is to ensure that we can deliver an integrated communications program that will help our clients build their brands and meet their objectives. After all, their success is ours as well.

 
Landscape photos are provided by Bertz Photography: http://www.wix.com/darthbertz/photography

At IN.FOM, we offer three pillars of services: 

IN.FOM Campaigns 

• Retainer or project basis regional campaigns 
• Integrated marketing and social media campaigns 

IN.FOM Workshop

• STEP: IN.FOM’s Stakeholder Engagement Program
• IN.SEW: IN.FOM’s Spokespeople Efficiency Workshop 
• Messaging workshop 
• Macro PR planning 
• Crisis communication

IN.FOM Lab

• Creation of original and creative communication campaigns 
• Campaign collaboration with marketing agency partners